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Frase

Content briefs scored against what already ranks

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SEO content workflow: research the SERP, build briefs, draft, and score content against top-ranking competitors. Now covers generative-engine optimization alongside classic SEO. From $39/mo billed annually; 7-day trial.

Visit Frase → Marketing & SEO

The Frase homepage
The Frase homepage at frase.io, captured 12 September 2026.

What it does

Frase compresses the SEO content workflow — SERP research, brief creation, drafting, and optimization scoring — into one tool. Its content scores compare your draft against what currently ranks for the target query.

In 2026 Frase added generative-engine optimization (GEO) alongside classic SEO, targeting visibility in AI search answers as well as blue links.

Plans start at $39/mo for Starter on annual billing, with Professional at $103/mo and Scale at $239/mo, plus pay-as-you-go overages for extra articles and audits. A 7-day trial requires no card.

From the AXIS Launch team

Frase is one of the longer-lived tools in this category, and the pivot to scoring content for AI answers as well as SERPs is the right move at the right time. If you claim this: how do you measure GEO wins for customers when AI search engines publish no rankings?

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